I'll tell a story, then I'll make a point.
Get ready for a story. Didi came home recently with a cavalcade of packaged goods she bought at the local big box grocer. She knows the system, and my baby works the deals. One such product was a new cereal (my interest was immediately piqued): she'd bought it on sale, got an even better deal with that blasted frequent-shopper card (give me a moment here, for an extended parenthetical note...

CAN ANYONE STOP THE TREND OF THE FREQUENT SHOPPER CARD!?!?! My local PETROL supplier, for Petey's sake, now has a frequent shopper card! How many of these do we have to lug around with us to trade on the modern market? My friend David showed his RIDICULOUS wallet yesterday, filled to overflowing with items such as a Blockbuster card, which is unnecessary since they'll let you trade with just your driver's ID, a Starbuck's gift card with $0 on it, frequent buyer cards for Smoothie King, a pretzel place, Subway, Kroger's, etc. etc. It was disgusting. Simplify! Simplify! Simplify! Those blasted cards are likened to me as the convoluted process one must undergo at Radio Shack--headquartered in downtown Ft. Worth, Texas--to buy batteries. One must surrender one's address, telephone number, and mother's maiden name to patronize the place. I won't have it. I have cash money, and that will suffice. Egads. -mumble-
Ahem. now then.), and even more deeply discounted with an on-the-shelf coupon that the grocer (for reasons I don't understand) voluntarily doubled at the register. So she'd made off with $3 cereal at an introductory price of $1. Good girl.
Well, I was even more interested in having the cereal in my mouth by the spoonful than I was that Didi'd wrangled a great bargain on the product, so I sat down in our custom market research facility and set to work. My friends, what I experienced that day was a revelation: imagine Grape-Nuts (you may not be a fan. You may find it gravelly, pebbly, and generally inedible. I am not like you. But read on, nonetheless) WITHOUT the tooth-splitting hardness. It is light! It is airy! It is still crunchy! And these Grape-Nuts feature almond slivers (yes!) and raisins (I'm always down with the raisin). But the BEST part of this incredible new cereal is the Touch of Honey (TM). Holy smokes, you open up a box and you can SMELL the natural sweetness! Am I communicating its goodness?

Anyhow, I dug into this cereal and exclaimed, "Wow! This stuff is fantastic!" Didi came over and stole some of mine, employing her food-stealing skills of persuasion and chicanery, then said with resolve, "I'm getting my own bowl." We love the stuff. The day after this cereal festival happened was a Friday, which is my day off. Let's just say I made my way back to the big box grocer:
Cashier: So, I guess you really like that cereal, huh?
Me: Yes, i really do. You're correct in that assumption. My wife says the price on this stuff will never be any lower, since this is an introductory special and you guys are doubling the coupon and everything, so, I mean, since it's good 'til, like, 2008, stocking up makes a lot of sense. It's also delicious.
Cashier: Uh, okay. How many boxes you got there?
Me: 15. It's got a heart right on the box. That means it's good for me, right?
Cashier: (ignoring me, swinging the UPC Lightsaber around)
And that's the story, friends. My point is this: you should go out of your way to try new Grape-Nuts Trail Mix Cereal. I have forced several friends to try it, and the reaction is 100% enthusiastic approval. As a matter of fact, I had lunch that same Friday with Chris, who I entreated to take one of the 15 boxes of cereal in my car. Being a man of high principle, Chris insisted on buying his own. He has since passed on reccomendations to others. People, this is a quality product. Go. Eat.